
Hennessy x FWB: Café 11
FWB, a web3 community, partnered with LVMH/Hennessy to recreate an experience reminiscent of the eclectic gatherings of the 1920’s Années Folles movement in Paris. Spanning over 13 hours, creatives from numerous fields came to connect, listened in on panel discussions, performed in multiple curated spaces, and had the chance to sip on Hennessy’s world-class Paradis Golden Edition cognac during this event.
Café 11 was mentioned on NYLON and named one of the best 2022 Miami Art Basel events.

Exterior of Café 11 featuring an antique car with custom euro plate.

A few branded items such as cocktail napkins and stamped paper cups for coffee service.

Earlier programming included speakers joining together for talks centered around food, web3 and technology.

Vinyl wrapped microphones with brand application were a key touchpoint for conversation element of the event.

Embroidered white crewneck sweaters were a part of our teams uniform for the day + night. These sweaters were for brand ambassadors and servers.

The bar upstairs was open to guests from day to night - allowing for service at all hours.

Food service running from daytime to evening featuring a menu by Chef Michelle Bernstein.

One of the curated cocktail menus by Maxwell Britten.

A guest enjoying the exterior café style seating.

A custom lightbox at entrance exterior.


A special tasting of Hennessy cognacs led by Jordan Bushell, Hennessy’s Global Brand Ambassador, including custom tasting mats and glasses.

An embroidered linen cloth napkin for Hennessy Paradis room.
Bowler shirts were embroidered with Café 11 logo for all bartenders to wear.

For the evening portion of the event, guests met at Medium Cool, the downstairs club at The Gale Hotel in Miami Beach.

The Biscayne Poet created custom poems for special guests who entered the Paradis Room using branded notecards. La Bruja del 305 later joined for private tarot card readings.
Award-winning food & beverage executive, Maxwell Britten, delighted guests with individual pours of Hennessy Paradis Golden Edition.
Artist Johnsville created the NFT art which was used for several design elements throughout the event and also hung throughout the spaces. Particularly displaying a majority of the work inside the Paradis Room - a private room where special guests were handed custom 1 of 1 art by Johnsville himself.
DJ Andre Power warmed guests up and set the tone for the night.

DJ Natasha Diggs hit the stage after Andre Power for an unforgettable set.

The legendary DJ Jazzy Jeff took it to another level.

Ghanian artist JOJO ABOT put the official seal on the night with a jaw dropping performance.

Branded matchbox takeaway for guests to enjoy.


















