InHerSoles x atmos:
The Royal Garden
A day of gardening in Harlem for Jordan in collaboration with atmos, a sneaker and clothing retailer owned by Foot Locker, and InHerSoles, an NYC-based women's sneaker collective.
Attendees participated in planting workshops, learned the mechanisms and benefits of a community garden, and received custom mercado gift bags. Influencer seeding was packaged in specially crafted metal boxes filled with gardening equipment, like custom gardening gloves and a fresh pair of Jordans. The event celebrated the release of the Jordan 11 Low "Pure Violet" sneaker.
